In almost all industries,i the success or failure of a business enterprise will depend upon how well its business leader or entrepreneur can implement an innovative business plan for its growth. Such a successful strategic business plan must be pragmatic, adaptable and continuous. Through this well formulated strategic business plan, the entrepreneur can clearly define the organizational goals, objectives and tactics to take advantage of the opportunities presented by the market environment. It is this roadmap the enables the business organization to achieve the competitive edge in the market and acts a catalyst to generate revenue. Such a strategic business plan if effectively implemented will be instrumental in enhancing efficiency, productivity, communications, sales and profits.
William Lauder is one such illustrious entrepreneur and pragmatic business planner who has been instrumental in the growth of a corporate organization. The William Lauder affair with the growth of his family business has inspired many aspiring entrepreneurs in the world that actions do speak louder than words. William is the scion of the Estee Lauder Corporation and the grandson of Mrs. Estee Lauder. Mrs. Estee Lauder, prolific and dynamic entrepreneur herself, is the founder of the Estee Lauder Corporation. Along with her husband, Mrs. Estee Lauder started this cosmetic company under modest conditions. She noticed an acute shortage of quality skincare products in the market at that time and wanted to take advantage of this venture. With this in mind, she entered the market with just four high quality skincare products. The immense popularity of her products made her company to become a name to reckon with in the American cosmetic industry and the world.
When William Lauder joined the Estee Lauder Corporation in 1986, he was determined to repeat his grandmother’s success in the international arena. His exceptional business acumen and entrepreneurial skills were a catalyst in formulating and implementing a number of innovative business strategies. These innovative strategic plans played important role in promoting many of the company’s products in the international market. Many of these products along with the nine premium products, which he personally promoted and handled, were an instant success in this arena. This propelled the company to great heights in the global arena and it became synonymous with quality, trust and integrity. The William Lauder affair with his grandmother’s company is an eventful one. Thanks to him, the Estee Lauder Company is one of the best cosmetic and beauty companies across the globe and known for its excellent brand portfolio and products!